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What do the Empire State Building and the NFL have in common?

Empire State Building

Forests, that’s what.  The Two Sides initiative is flagging some memorable forestry stats and metaphors to grab headlines about the responsible uses of print and paper.

Did you know?

  • S. forests grew by 5,800 NFL football fields per day between 2007 and 2012. That calculation comes from the USDA Forest Service and works out to 14 million acres of total forest growth over the time period.
  • The volume of wood, or trees, on U.S. timberland increased by the equivalent of 159 Empire State Buildings per year between 2007 and 2012. That represents a total increase of 5 billion cubic feet.
  • In 2015, the U.S. recovered enough paper for recycling to fill 125 Empire State buildings, diverting over 415,000 short tons of paper and saving 37 million cubic feet of landfill space.
  • From 2005 to 2105, U.S. forests stored the equivalent in carbon of taking 137 million cars off the road each year.

Look for a new ad campaign promoting the positive environmental story of print and paper using unique facts and figures uncovered by Two Sides.

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