We carry it with us every day. We make memories with it. We package gifts in it. It holds our coffee. And now we are sharing the warmth and creativity that paper and paper-based packaging offers us all through the Paper & Packaging – How Life Unfolds™ consumer campaign.
This new campaign from the North American manufacturers and importers of paper and paper-based packaging highlights the important role paper and packaging play in our lives, helping us accomplish our goals at home, at school and in the workplace.
The campaign is led by the Paper and Packaging Board (P+PB), which unites nearly 60 companies, including Resolute, in the US$132-billion paper and packaging industry.
It is important that people know the industry has hi-tech jobs and leads in sustainable practices and in manufacturing innovation. But the best way to talk about the unique attributes of our products is to connect with consumers about the role these products play in their daily ives.
The How Life Unfolds™ campaign puts the value of paper and packaging in perspective through emotionally rich stories that celebrate achievements, connect us in thoughtful and meaningful ways and remind us of the creativity and warmth of a life with paper products, also offering information regarding recycling and reuse practices.
See how paper and packaging is linked to productive learning this back-to-school season. In the fall, stay tuned for more about the creative ways paper and packaging bring couples together and make a first wedding anniversary (the paper anniversary) especially memorable. And expect a few surprises for the holiday season.
To learn more, visit www.howlifeunfolds.com.
