Grades use up to 50% less fiber as well as less energy and fewer chemicals
Resolute continues to expand its Align™ brand of environmentally responsible and budget-friendly papers by adding two more superbrite grades, Hybrid and Alternative, to the Company’s existing offerings of Ecopaque, Equal Offset and Resolute Max.
“By expanding our Align ecoconscious product line, Resolute is following through on its sustainable development objectives and providing customers with paper that cuts down their fiber consumption,” said John Lafave, Senior Vice President, Pulp and Paper Sales and Marketing. “These products also save consumers money with no quality tradeoff in the printed product.”
Specific grades that were added to the Align umbrella include Hybrid Smooth, Hybrid Vellum, Hybrid Envelope, Alternative Book, Alternative Offset and Alternative Opaque produced at the Company’s Calhoun, Tennessee, mill, as well as Alternative Offset and Alternative Book produced at the Alma, Quebec, mill.
- Align’s Hybrid grades are high yield, opaque offset papers used for commercial printing such as comics, direct mail, directories, envelopes, inserts and manuals.
- Align’s Alternative Offset papers are ideal for a variety of print applications, including book publishing, financial printing, annual reports and direct mail.
Resolute’s Calhoun mill made significant advancements in reducing its environmental footprint in 2013, which qualify certain of its products to become part of the Align family. One of the most important changes involved shifting Calhoun’s energy source from coal to natural gas, considerably reducing the mill’s greenhouse gas (GHG) emissions.
Align papers are made with up to 50 % less wood fiber compared to freesheet paper, and have an environmental footprint 35 % to 85 % smaller than the average freesheet grade. In addition, by delivering higher opacity and bulk at a lower basis weight than traditional freesheet, Align helps reduce paper, postage and transportation costs.
For more information about Resolute’s Align family of products, including the techniques that make it possible to produce high quality, eco-friendly paper at competitive prices, please visit our blog post on The Science Behind “Same Paper, Half the Tree.” You could also check out this short video on the benefits of Align for customers.