In 2011, after emerging from a difficult period in the Company’s history, we knew it was time for a fresh perspective. We were then known as AbitibiBowater, following the merger of Abitibi-Consolidated and Bowater, and coming up with a fresh new brand identity seemed like the perfect way to move forward as a strong, united organization.
How do you choose a new name for a global company with such a long and proud history? You enlist the help of the people who work there! We held a company-wide contest, inviting each employee to propose their ideas for the new name. The contest was a roaring success, with nearly 1,400 submissions pouring in. A special committee was formed to review the names, and of course, the Executive Team weighed in.
Though there were several great suggestions, the name “Resolute” came out as the clear winner. It was chosen because the word reflects our determination, strength and resolve to be a profitable, sustainable company. Amazingly, two employees from different locations each came up with the winning name separately: Cyndy Strand at our Fort Frances (Ontario) pulp and paper mill and Kevin Gallagher, based at our Calhoun (Tennessee) mill. Cyndy and Kevin shared not only the top honours, but the grand prize.
The name change helped us to redefine ourselves in the eyes of our customers, our partners, our employees and the people in the communities where we live and work. Today, we are indeed profitable, sustainable and proudly resolute.