The Quebec Forest Industries Council (QFIC), the trade association representing forest products companies operating in Quebec, is eager to bring forest facts to the public through a redesign of its campaign, A Forest of Possibilities, and its complementary element, I Believe in Our Forest.
The campaign includes a series of fascinating articles and videos about Quebec’s forests, a mini-quiz, and a question-and-answer section offering responses to questions submitted by the public. Look out for Resolute employee Karine Lévesque , a finishing room operator and roll packager in our Baie-Comeau (Quebec) paper mill, visible in her green hard hat at various points throughout the campaign.
