One of the organizations that Resolute supported in 2014, the Keep America Beautiful Foundation, along with the Ad Council and Unilever, have launched a year-long campaign called “I want to be recycled” to dramatically increase the number of people who recycle plastic from personal care and health products.
According to research commissioned by the Ad Council, only 10% of Americans have a recycling bin in their bathroom, compared to the 45% who have recycling bins in the kitchen. As a result, nearly half of all Americans do not consistently recycle their plastic personal care product containers, such as shampoo bottles, deodorant sticks or skin cream containers.
We all use these products and most of the packaging can be recycled. The “I want to be recycled” campaign helps remind you to take these personal care products from the bathroom to the recycling bin to help reduce waste sent to landfills and give these items a second life as a recycled product.
Resolute is a strong supporter of recycling in all forms. Recovered paper is a key fiber source for products produced at our mills in Thorold (Ontario), Menominee (Michigan), Fairmont (West Virginia) and Mokpo (South Korea). Where possible, we also are committed to reusing and recycling “waste” materials at our operations around the world.
To learn more about the campaign, please visit its web site at: IWantToBeRecycled.org.
News release: http://3blmedia.com/News/Keep-America-Beautiful-Ad-Council-Join-Unilever-Encourage-Recycling-Bathroom-through-2015-I
